Privacy Policy

1. Introduction

Welcome to whyFaithe ("we," "our," or "us"). We respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, apply for our free website build funnel, purchase items from our digital storefront (including plugins, iOS shortcuts, and blueprints), or subscribe to our email newsletter updates.

2. Information We Collect

We may collect several types of information from and about users of our site, including:

• Personal Details: Your full name, email address, physical address (for billing), and telephone number.
• Social Media Identifiers: Your Instagram handle, TikTok handle, and website URLs that you choose to provide in our application funnel.
• Application Deliverables: Google Drive links containing professional photos, short bio copy, project details, and asset directories submitted for the website build funnel.
• Transaction Data: Details of transactions you carry out through our website (e.g. Stripe checkout records). We do not store credit card details directly; all transactions are processed through our third-party provider, Stripe.
• Usage and Device Details: IP addresses, browser types, operating systems, referring URLs, and website interaction metrics gathered through log files and cookies.

3. How We Use Your Information

We use the information we collect to operate, manage, and improve our services, including:

• Store & Delivery: Processing checkout transactions, validating license keys, delivering digital goods (such as code files, blueprints, and links), and rendering support.
• Website Build Funnel: Reviewing and scoring applications for free website builds, verifying selection criteria, making administrative selections, contacting applicants, and building selected websites.
• Email Marketing & Newsletter: Sending you updates, notifications, newsletters, promotional offers, and information about other happenings, where you have opted in. You can unsubscribe at any time.
• Operations: Monitoring and optimizing website performance, diagnosing server bugs, and ensuring platform security.

4. Third-Party Processors & Services

We work with trusted third-party providers to handle key aspects of our operations. These include:

• Stripe: All online store payments are processed securely by Stripe. We do not store or transmit credit card details. Stripe handles payment data according to their own Privacy Policy.
• Google Workspace / Google Drive: We utilize Google services to store and access application folder links containing your professional photography assets. Google's secure storage practices apply.
• Supabase / Database Services: Application data, store details, and emails are securely stored using cloud database providers.

5. Email Marketing & Consent

By signing up for updates or opting in during checkout, you agree to receive communications from us regarding news, offers, events, and resources.

Opt-Out / Unsubscribe:You can choose to stop receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly at our support email address. We will process unsubscribe requests promptly, though it may take up to 48 hours for changes to take effect in our systems.

6. Website Build Media Consent

When you submit materials through our Free Website Build Funnel, you represent that you own the rights to, or have obtained permission for, all photos, logos, texts, and other media sent.

If selected, you grant whyFaithe and its owner Faithe Yates a non-exclusive, perpetual, worldwide license to display, use, edit, publish, and distribute recordings, screenshots, and visual representations of the website building process and the final built website in public content (including social media channels, promotional videos, and case study portfolios).

7. Cookies & Tracking Technologies

We use cookies and similar tracking tools to analyze web traffic, remember your shopping cart state, and preserve navigation preferences (such as your chosen tab layout). You can manage cookies directly via your browser settings, though disabling them may degrade aspects of your browsing experience.

8. Data Security & Retention

We employ industry-standard administrative, physical, and technical measures designed to protect your personal data from unauthorized access, loss, or alteration. We retain personal data only as long as necessary to fulfill the purposes outlines in this policy, satisfy legal or tax requirements, or resolve disputes.

9. Your Data Rights

Depending on your location (such as if you are a resident of the EEA or California), you may have specific privacy rights, including:

• The right to request access to and a copy of the personal data we hold about you.
• The right to request that we correct inaccuracies in your personal data.
• The right to request that we erase your personal data under certain conditions.
• The right to restrict or object to the processing of your personal data.

To exercise any of these rights, please contact us at the email listed below.

10. Changes to This Privacy Policy

We may revise this Privacy Policy periodically. If we make material modifications, we will notify you by updating the last revised date at the top of the policy and, if required by law, requesting your renewed consent.